Crocs: The Preferred Footwear of Notorious Villains.
Poster campaign.
Concept: A playful and unexpected campaign featuring iconic movie and cartoon villains sporting Crocs. Using 3D-rendered models, the villains showcase the surprisingly comfy side of evil, proving that even world domination requires a healthy dose of foot pampering.
Target Audience: Crocs' existing fanbase and those who appreciate quirky humor and pop culture references. Aims to expand appeal to younger demographics and solidify Crocs as a brand that embraces individuality and unexpected collaborations.
Overall Goal: To generate buzz, increase brand awareness, and expand Crocs' reach by tapping into the fascination with iconic villains and showcasing the brand's playful, comfortable nature.
Note: All rights and trademarks belong to their respective companies mentioned. This is a personal project not affiliated with any of the companies presented.
